EbixCash has launched the fourth film part of its ‘har khushi ke liye kaafi hai’ brand campaign conceptualised by Chrome Pictures.
This film takes on deforestation and shows how a group of children get their 'don't cut trees' message across to developers of the region.
Robin Raina, chairman of the board, president and CEO, EbixCash, said, “Chrome Pictures managed to create a diligent, thoughtful and a provoking campaign for EbixCash which we believe will have lots of longevity especially since this is our first ever ad campaign since inception. Chrome managed to very strategically communicate what the brand envisioned and married that idea very tactfully with what a consumer could potentially want from the campaign in terms of the services we provide them. I am pleased to see that the campaign manages to inspire and yet make you smile which was our biggest challenge considering the aggressive timelines that were set up to launch it."
Hemant Bhandari, director, producer and co-founder, Chrome Pictures, said, "We all know that every living existence on this planet earth depends heavily on trees or forests for their subsistence, both directly, for food and fuel, and indirectly for soil stabilisation and water purifications. So if we allow these muted important creatures to be struck down to the ground, it will lead to be a self created destruction by affecting climate at the first hand. Great scientific evidence is beginning to accumulate, showing how this climate breakdown is likely to affect our food supply. Already the population around the globe is being continuously hammered by decreasing in agricultural yields, drought, floods, fire and locusts. When we call such hazards 'historical' or 'biblical', we are trying to compensate ourselves to fell that these kinds of happening, happened long ago, to people whose lives we can scarcely imagine. Now, with increasing frequency, they are happening to us. This film is a dedication to all those great people, who are putting their life to speak in place of these voiceless creatures. The demonstrators using the Non-violence method to stop the cutting by using the simple primary tactic of embracing the tress to impede the loggers."
He added, "In these tough times of Covid19, I have developed the trust, I have become hopeful, highly optimistic by seeing how the world reacted in a unified way to respect lockdown for the betterment for our human race, will also do the same in the future time if asked them for the betterment of our future home. Frequent awareness campaigns need to run throughout the world to make understand the people its need. We are grateful to Mr. Robin Raina to have given us an opportunity via this TVC to spread this message in a beautiful relatable manner which is very close to my heart”.
The film will be leveraged across television and digital.