Campaign India Team
Jan 14, 2019

Bajaj Platina's 'no jolts' helps bomb squad

Watch the ad film conceptualised by Ogilvy here

Bajaj Auto has rolled out the latest film part of its 'less jolts' campaign for the Platina Comfortec.
 
After showing eggs and tanjore dolls in previous campaigns, this film conceptualised by Ogilvy shows a bomb squad at work. As one tensed bomb squad member is at work, another rides in on his Bajaj Platina Comfortec. He urges the man holding the bomb to get on to the bike as he wants to dispose off the bomb in no man's land.  
 
Narayan Sundararaman, VP - marketing, Bajaj Auto, said, “In the commuter motorcycle segment where the focus is on ‘mileage’, Platina has differentiated itself by building a strong position as the most comfortable bike for the long-distance commute rider through its ‘jhatka mana hai’ communication. The new Platina 110 comes with features that enhance this comfort position with added features to deliver an ‘effortless riding’ experience to our buyers. The new ‘bomb squad’ TVC communicates this in a truly memorable way.”
 
Sukesh Nayak, CCO - Ogilvy West,  said, “Platina ComforTec’s DNA has always been quirky and entertaining. So this time around, we have chosen a truly unique plot. A bomb disposable squad member discovers the comfort and superior suspension of the new 110 Platina. And in the process leaves the audience thoroughly entertained.” 
 
Nikhil Mohan, SVP, Ogilvy Mumbai, added, “This wonderful piece of communication is the outcome of the great partnership with the team at Bajaj.  This campaign will definitely  build salience and desirability for the new Platina 110."
 
CREDITS:
 
Client: Bajaj Auto (Platina)
Creative agency: Ogilvy Mumbai
Vice chairman and group CCO: Sonal Dabral
CCOs: Sukesh Nayak, Kainaz Karmakar , Harshad Rajadhyaksha
Creative team: Sukesh Nayak, Hemal Jhaveri
Account management: Nikhil Mohan, Roopesh Shah, Piyush Jha, Savni Kenkre
Brand blanning: Ganpathy Balagopalan, Nirav Parekh, Aditya Arora
Production house: Chrome Pictures
Director: Hemant Bhandari
Producer: Abhishek Notani
Project Coordinator: Napolean Daniel Amanna
DOP: Pankaj Kumar
Production Designer: Ratheesh U K.
Line Producer: Tarun Bali
Editor: Shahnawaz Mosani
 
Source:
Campaign India

Related Articles

Just Published

Premium
Apple poaches Publicis Groupe creative chief Nick Law
Premium
5 hours ago

Apple poaches Publicis Groupe creative chief Nick Law

Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.

Premium
The Ad Club Bangalore announces new management team
Premium
11 hours ago

The Ad Club Bangalore announces new management team

Laeeq Ali of Origami Creative elected as president

Premium
Axe turns to hip hop, urges men to 'make your own rules'
Premium
14 hours ago

Axe turns to hip hop, urges men to 'make your own ...

Watch the film conceptualised by Mindshare and Arre here