Bajaj Platina's 'no jolts' helps bomb squad

Watch the ad film conceptualised by Ogilvy here

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Bajaj Auto has rolled out the latest film part of its 'less jolts' campaign for the Platina Comfortec.

After showing eggs and tanjore dolls in previous campaigns, this film conceptualised by Ogilvy shows a bomb squad at work. As one tensed bomb squad member is at work, another rides in on his Bajaj Platina Comfortec. He urges the man holding the bomb to get on to the bike as he wants to dispose off the bomb in no man's land.

Narayan Sundararaman, VP - marketing, Bajaj Auto, said, “In the commuter motorcycle segment where the focus is on ‘mileage’, Platina has differentiated itself by building a strong position as the most comfortable bike for the long-distance commute rider through its ‘jhatka mana hai’ communication. The new Platina 110 comes with features that enhance this comfort position with added features to deliver an ‘effortless riding’ experience to our buyers. The new ‘bomb squad’ TVC communicates this in a truly memorable way.”

Sukesh Nayak, CCO - Ogilvy West, said, “Platina ComforTec’s DNA has always been quirky and entertaining. So this time around, we have chosen a truly unique plot. A bomb disposable squad member discovers the comfort and superior suspension of the new 110 Platina. And in the process leaves the audience thoroughly entertained.”

Nikhil Mohan, SVP, Ogilvy Mumbai, added, “This wonderful piece of communication is the outcome of the great partnership with the team at Bajaj. This campaign will definitely build salience and desirability for the new Platina 110."

CREDITS:

Client: Bajaj Auto (Platina)

Creative agency: Ogilvy Mumbai

Vice chairman and group CCO: Sonal Dabral

CCOs: Sukesh Nayak, Kainaz Karmakar , Harshad Rajadhyaksha

Creative team: Sukesh Nayak, Hemal Jhaveri

Account management: Nikhil Mohan, Roopesh Shah, Piyush Jha, Savni Kenkre

Brand blanning: Ganpathy Balagopalan, Nirav Parekh, Aditya Arora

Production house: Chrome Pictures

Director: Hemant Bhandari

Producer: Abhishek Notani

Project Coordinator: Napolean Daniel Amanna