eBay woos offline shoppers with ‘unmatched deals’ promise, guarantee

WATCH the ad films created by Law & Kenneth

Feb 15, 2013 03:10:00 PM | Video | Campaign India Team Share -

eBay India has unveiled a new campaign, in line with its marketing theme ‘Want it. Get it.’

Created by Law & Kenneth, three films from the campaign show offline shoppers converting into online shoppers, when shown the deals on offer on eBay by their partners.

One film features a man looking to buy a mobile phone from his neighbour’s shop. He changes his mind when his wife shows him the deals on offer on eBay.

Another film shows a young couple in a library. The girl says she wants to buy a tablet computer. Asked if she has checked eBay India by her boyfriend, she sarcastically replies that one cannot do everything online - while playing footsie with him under the table. She too changes her mind when shown the discounts on eBay India.

The third plot is one where a woman asks her partner to go shopping for clothes with her. When he suggests that she check eBay, she taunts him saying he doesn't have the time to go shopping with her - until she is shown the deals on the site.

The TVCs end with the voice over: ‘Pallat gaye na? Shopping se pehle eBay check kar ke dekhiye. Aur eBay Guarantee ka bharosa bhi to hai.’

Watch the other films here (story continues below):

Muralikrishnan B, country manager, eBay India, said, "Online shopping in India is a mainstream phenomenon with savvy online shoppers logging online for convenience, variety and deals. Our new campaign is in conjunction with our theme ‘Want it. Get it.’ which plays to eBay’s core strength of unmatched deals and wide variety across categories, giving consumers a completely secure and satisfaction-guaranteed experience."

Rahul Nangia, chief creative officer, West and South, Law & Kenneth, said, "These are simple stories about people and their shopping behaviour, told using couples and the different dynamics between them."

The campaign targets consumers in the age group of 18 to 40 years. The films have been created in six languages - English, Hindi, Malayalam, Tamil, Telugu and Kannada.

Credits:

Client: eBay India

Agency: Law & Kenneth

Creative: Rahul Nangia, Amit Acharekar, Jonathan Dias

Account management: Debarjyo Nandi, Siddharth Matalia, Murtuza Barbhaiwala

Agency films producer: Umesh H Patel

Account planning: Ketaki Rituraj

Production house: Boot Polissh Films

Director: Shujaat Saudagar

Producer: Ashit Ghelani

Executive producer/Associate producer: Ananya Dasgupta

Director of photography: Andre Menez