Dulux, the decorative paints brand, from AkzoNobel India has launched a new campaign for its 'Velvet Touch' range. Titled, ‘Fashion Trends for Walls’ the campaign has been conceptualised by Taproot Dentsu and it features Farhan Akhtar.
The TVC opens with Akhtar as well as people from different walks of life looking at dull walls. Soon, these walls are decorated by different paints to make them more attractive. The pictures are backed by a background song,'You got to put your fashion on'. The film ends with Akhtar saying, “Now let your walls wear your style."
Rajiv Rajgopal, director - decorative paints, AkzoNobel India, said, “The new campaign is aimed at reflecting Dulux’s core values of providing best in class interior solutions that support customers in making their homes stylish and establishing an iconic level for Dulux Velvet Touch. With Dulux Velvet Touch being at the heart of the campaign, its brand ambassador, Farhan Akhtar has given life to this television commercial. The TVC is strongly flanked by print and outdoor advertisement, and active engagement through digital touch points and in store solutions.”
Agnello Dias, co-founder and chief creative officer, Taproot Dentsu Communications, said, “The fashion trend for walls campaign of Dulux Velvet Touch has been catering to an audience that is not afraid of flaunting style. Beyond the colours and vibrancy, there lies a hidden meaning in each colour at the core of Dulux. These colours define a person’s individuality and Dulux provides a medium of expression to these individuals. Just as fashionistas set trends in the world of fashion, Dulux Velvet Touch empowers consumers to discover their style and wear it on their walls.”
Client: Dulux Velvet Touch
Creative agency: Taproot Dentsu Communications
National creative director: Agnello Dias, Soumitra Karnik
Director - Decorative paints: Rajiv Rajgopal