Campaign India Team
Nov 14, 2016

Droom takes animated route, urges vehicle sellers and buyers not to become 'bakras'

Watch the ad films conceptualised by Contract Advertising here

Droom, a portal for buying and selling two-wheelers, cars, planes, and hoverboards, has rolled out a service to valuate these goods. The service is called 'Orange Book Value' (OBV) and a campaign conceptualised by Contract Advertising has been rolled out for the same. 
 
Three videos feature an animated lion which explains to viewers how OBV works.
 
One film shows the lion explaining the uses of OBV. It claims that while selling or buying any vehicle, the best can also be made a bakra (fooled). The lion goes on to say that to avoid being fooled, download the OBV ad and get the right value of each vehicle in 10 seconds. It ends with the message: 'Resale ka MRP'. 

Another film explains why OBV should be used. The lion points to a conveyor belt, on which lions are lined up to get a goat's head placed on theirs. It says that everyone in the country who buys and sells used vehicles, is getting fooled. Stating that it won't happen anymore, the lion informs that OBV is independent, unbiased and objective, using real-time data to get real prices for each car.
 

The film to explain how OBV works shows the goat saying that everyone fooled it earlier. But now, since it has the OBV app, it can get the value of each vehicle easily. The goat goes on to show how the app works to get the right value. 
 
Sandeep Aggarwal, founder and CEO, Droom, said, “With no definitive pricing standards for pre-owned vehicles, buying and selling a used automobile in India was quite a big hassle earlier. This is what OBV, with its data science-driven approach, addresses. These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or 'bakra', out of consumers, and helps in ending the debate on ‘used gaadi’ rates!”

 

Source:
Campaign India

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