Campaign India Team
Dec 07, 2016

Domino's gets Rocky and Mayur to reach out to people who live to eat

Watch the ad film conceptualised by Contract Advertising here

Domino's Pizza has rolled out a TVC for its winter menu. The film has been conceptualised by Contract Advertising and features food critiques Rocky Singh and Mayur Sharma. 
 
It opens with the duo sitting by a lake and enjoying a pizza each. Rocky raves about his Quattro Formaggi Burst Pizza and its toppings, while Mayur talks about the Choco Pizza. The conversation is cut shot by a lady who is surprised by the sight of them eating. She reminds them that they have to eat again, during the shoot of their show. The duo nonchalantly reply that they will eat again. The lady looks at them and asks them whether they are mad; the duo reply that they are foodies and laugh. The film moves to the set of their show, where they're shown sampling food at a dhaba. The voice over says 'Kuch log jeene ke liye khaate hai, aur kuch khaane ke liye jeete hai' (Some people eat to live, while others live to eat), before introducing the two new pizzas. 
 
The film was published on YouTube on 1 December 2016.
 
Credits:
 
Client: Domino's Pizza
 
Creative agency: Contract Advertising 
NCD: Ashish Chakravarty
ECD: Mayur Hola
CD: Anand Bhushan 
 
Production House: Nirvana Films
Director: Prashant Madan
Producer: Marjorie Rodrigues
Source:
Campaign India

Related Articles

Just Published

1 day ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

2 days ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

2 days ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

2 days ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes