Domino's gets Rocky and Mayur to reach out to people who live to eat

Watch the ad film conceptualised by Contract Advertising here

Dec 07, 2016 04:17:00 AM | Video | Campaign India Team

Domino's Pizza has rolled out a TVC for its winter menu. The film has been conceptualised by Contract Advertising and features food critiques Rocky Singh and Mayur Sharma. 
It opens with the duo sitting by a lake and enjoying a pizza each. Rocky raves about his Quattro Formaggi Burst Pizza and its toppings, while Mayur talks about the Choco Pizza. The conversation is cut shot by a lady who is surprised by the sight of them eating. She reminds them that they have to eat again, during the shoot of their show. The duo nonchalantly reply that they will eat again. The lady looks at them and asks them whether they are mad; the duo reply that they are foodies and laugh. The film moves to the set of their show, where they're shown sampling food at a dhaba. The voice over says 'Kuch log jeene ke liye khaate hai, aur kuch khaane ke liye jeete hai' (Some people eat to live, while others live to eat), before introducing the two new pizzas. 
The film was published on YouTube on 1 December 2016.
Client: Domino's Pizza
Creative agency: Contract Advertising 
NCD: Ashish Chakravarty
ECD: Mayur Hola
CD: Anand Bhushan 
Production House: Nirvana Films
Director: Prashant Madan
Producer: Marjorie Rodrigues