Dettol has rolled out an anthem that has been conceptualised by McCann Worldgroup India.
The anthem has been performed by children and looks to infuse positivity in the nation, as it continues to fight the pandemic. Through the song, the children emphasise on the importance of frequent hand washing, wearing masks, maintaining social distance and vaccinating.
Dilen Gandhi, regional marketing director, South Asia – health and nutrition, Reckitt, said, “Dettol has been driving mass behavioral change and has played an important part in creating a healthier and more hygienic environment. Children have played a crucial role in helping us spread awareness on the importance of health and hygiene. Today, our children have been massively impacted and facing extreme duress due to the virus. This campaign is our way of saluting the future of our country and spreading the message of hope, positivity and protection, through them.”
Ashish Chakravarty, executive director and India head of creative, McCann, said, “This anthem is a message of positivity and hope. And who better to bring such a message than those in whom the hopes of a better tomorrow lie; the children of the nation. We hope that this simple message finds a voice in every home of India.”
Creative agency: McCann Worldgroup India
Production house: Collective Art
Director: Sandeep Yadav