Campaign India Team
Jan 04, 2022

Deepika Padukone reveals her new year resolutions along with Cred

Watch the film here

Cred has rolled out a new year's themed film featuring actress Deepika Padukone. 
 
The film features Padukone listing down resolutions she has for the upcoming year while the camera paints a contrary picture. The film ends with Padukone saying she will give up milk and cookies while sitting in front of the two food items she wishes to avoid. She looks to the camera and says, "What? There is always next year." However, Cred lists down only one resolution for this year which is to reward its consumers with credit points. 
 
The film aims to reiterate the brand's relationship with its consumers. 
 
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

One Asia Communications warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

17 hours ago

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

18 hours ago

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

18 hours ago

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.