Cred has rolled out a new year's themed film featuring actress Deepika Padukone.
The film features Padukone listing down resolutions she has for the upcoming year while the camera paints a contrary picture. The film ends with Padukone saying she will give up milk and cookies while sitting in front of the two food items she wishes to avoid. She looks to the camera and says, "What? There is always next year." However, Cred lists down only one resolution for this year which is to reward its consumers with credit points.
The film aims to reiterate the brand's relationship with its consumers.
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