DBS Bank India sings its own praise

DBS Bank India has rolled out a campaign to highlight its interest rate on fixed deposits. Conceptualised by Leo Burnett, the campaign comprising three films showcases how the brand has become the talk of the town on everyone’s minds. 

 

Each of the films features the protagonist talking about DBS bank. While one of them sings DBS, the other plays a game by chanting DBS with his fellow players. The last film sees a couple at a restaurant listening to the narration of a menu by the waiter, who announces all things DBS.