Sanofi India has rolled out a film for its pain relief brand Combiflam Plus.
Conceptualised by Ogilvy the film shows a lady struggling with a headache while trying to work on a project for her child. A 'dancing man' is shown on the lady's head. She has a tablet of Combiflam Plus and that changes things. The dancing man disappears and so does the headache. The lady gets back to work and prepares the project for her child before he wakes up.
Nikhilesh Kalra, general manager – consumer healthcare, India and South Asia, Sanofi, said, "We understand the impact that tension headaches can have on a person’s life. With the constant stress we endure in both our personal and professional lives, paired with the need to multitask, tension headaches are inevitable. But we cannot let headaches get in the way of our daily hustle. New Combiflam Plus, with the powerful combination of Paracetamol and medicated Caffeine ensures long lasting relief from intense headaches and allows for completion of daily tasks with a clear mind."
Srreram Athray, group creative director, Ogilvy, said, "Headaches are painful, but a headache ad has to be entertaining and memorable. So, we created this tussle between a caring mom and the pain man."
Elizabeth Dias, group creative director, Ogilvy, added, "A mother always finds a way and wins. She busts this pain-inducing dance routine and delivers our ‘Sar dard mitaao. Clear socho.’ message effectively."
Client: Sanofi India
Creative agency: Ogilvy, Mumbai
Creative: Elizabeth Dias, Srreram Athray, Siddharth Kumar and Neetu Kumari.
Account management: Sushma Singh Vivek and Amberisch Gawaskar
Planning: Nirav Parekh and Aditya Arora
Director for the film: Vijay Veermal
Production house: Chrome Pictures