Campaign India Team
May 08, 2015

Coca–Cola gives 'Why This Kolaveri di’ a Turkish makeover

Watch the film conceptualised by Turkish ad agency Vietnam here

Coca–Cola Turkey's new TVC sees a remake of the 2011 Indian track, 'Why This Kolaveri Di'. 
 
The Turkish version features singers Sıla Gençoğlu and Özcan Deniz recreating the song.  The film went on-air on 4 May.
 
The film begins on a beach where Deniz, who is with his friends, starts singing the recreated song. The group soon have bottles of Coca–Cola for company. Next, the group is joined by Gençoğlu and some women who join in the fun. What follows is a battle over a bottle of Coca–Cola. The film and song ends with the two groups merging and the two leads drinking out of each other’s bottles.
 
Credits:
Client: Coca-Cola
Creative agency: Vietnam
 

 

Source:
Campaign India

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