Campaign India Team
Jan 28, 2013

CNBC TV18 urges dreamers to rise, with knowledge

Watch the ad film created as part of the brand’s ‘Hello Dreamers’ campaign by Contract Advertising

CNBC TV18 has announced a 360-degree brand campaign beginning 28 January, themed ‘Hello Dreamers’. The campaign will be rolled out in five markets - Mumbai, New Delhi , Bangalore, Kolkata and Ahmedabad, across television, outdoor, trade, digital, social media and radio.

The campaign has been developed by Contract Advertising and has a two-fold objective, according to Anil Uniyal, CEO, CNBC TV18: to reiterate the channel’s relevance with existing constituencies of viewers and to establish relevance with new audiences as a brand that assists them in realising their ambitions.

Uniyal said, “The ‘Hello Dreamers’ philosophy reaches out to everyone who has a dream to try something new, take an uncharted path or to excel at what they are currently doing. In many ways, the campaign thought stems from the TV18 philosophy of having dared to dream big.”

“With ‘Hello Dreamers’, we partner viewers to take emphatic action on their dreams and achieve winningly, with the CNBC TV18 advantage of superior analysis, news and insights,” he added.

On the campaign route, Ravi Deshpande, chairman and chief creative officer, Contract Advertising , said, “CNBC TV 18 has been the clear leader by far in the business news channel segment and has given a consistent leadership performance for the past 13 years. We needed to speak from this strong leadership position. We believe that the Hello Dreamers campaign delivers on this by engaging with a whole new generation of corporate leaders, businessmen and investors. Hello Dreamers is a clarion call by CNBC TV18; it aspires to be an inspiration to anyone with a business dream. It is an invitation to rise above the gloomy realities of the daily environment. It sees a world in which positive, proactive thinking can indeed make dreams come true.”

The ad film will air across channels of the Network18 group.

Credits:

Client: CNBC TV18
Agency: Contract Advertising

Source:
Campaign India

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