Campaign India Team
Feb 27, 2020

Cheil urges Microsoft Word users to #ReduceTheMargin

Watch a film about the initiative that looks to target 1.2 billion users here

Cheil India has announced the launch of an initiative #ReduceTheMargin, through which it looks to reduce paper wastage. 
 
Targeting the 1.2 billion users of Microsoft, it urges users to download a widget from www.reducethemargin.com. This will make sure the default setting of MS Word automatically reduces the margin area by 25 per cent. This helps in reducing paper wastage while printing.
 
According to Cheil, the average office goer uses 10,000 sheets of A4 copy paper a year for printing. 
 
Emmanuel Upputuru, CCO, Cheil India, said, “While the world is dealing with problems like gender equality, climate change and racism, there are still other important issues that need our attention and solutions. I am absolutely delighted to see #ReduceTheMargin come alive. An action so simple anyone can take, including Microsoft! This digital product comes straight out of our core principle of creativity plus technology.”
 
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

7 hours ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

7 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author