Arati Rao
Jun 22, 2011

Cannes Lions 2011: "Account manager is the spider at the center of a web"

Ogilvy & Mather's David Mayo shares his thoughts about the changing role of account managers and Asia's abilities as a great story-teller

wide player in 16:9 format. Used on article page for Campaign.

In this exclusive conversation with Campaign India, David Mayo, President, Ogilvy & Mather Advertising Asia Pacific shares his thoughts on the changing role of account managers, and the importance and relevance of 'suits' in an agency. He goes on to talk about the abilities of Asians, particularly Indians, as story-tellers and how it is important for agencies to utilise these. 

 

Source:
Campaign India