The Indian Head Injury Foundation has rolled out a public service announcement film as part of their CSR initiative on road safety. The film has been conceptualised by Ogilvy & Mather. It is currently being aired on all Star TV channels.
The film takes a humorous route to appeal to people to wear helmets while riding.
The film features a salesman trying to convince a couple riding a bike to buy a new head. As they protest about the fact that they don’t have a lot of time, he agrees and uses that to sell them on the fact that they need a head, some which even come with different hairstyles.
When the couples ask the sales man as to why he is selling heads, one of the boxed heads replies, “Aapka rahega nahi, toh doosra kaam mein aaega na” (If yours won’t stay, an alternate head will be of use). Hearing this, the couple puts on their helmet and ride away despite the protests of the salesman.
The film ends with the salesman urging to audience to gift a helmet to their friends who don’t wear a helmet.
Creative agency: Ogilvy & Mather