Campaign India Team
Feb 12, 2021

Burger King gets matchmaker Sima Taparia to spread 'break-up' message

Watch the film conceptualised by FoxyMoron here

Burger King has rolled out a film featuring matchmaker Sima Taparia ahead of Valentine's Day.
In the film Taparia, who was part of the Netflix reality show Indian Matchmaking, urges viewers to 'break-up, end the dry relationship and stop compromising on size'. The matchmaker goes on to add that her efforts are meaningless if one keeps compromising. The film ends with her message - break up with the boring, small, dry burger and date the Whopper. 
Srinivas Adapa, CMO, Burger King India, said, "#DateTheWhopper idea is a continuation of our 'It’s not a burger, it’s a Whopper' campaign. Sima Taparia is the perfect cultural hack and her role reversal in our campaign is a great Valentine’s moment to highlight the Whopper proposition.”
Pratik Gupta, co-founder, Zoo Media and FoxyMoron, said, “FoxyMoron and Pollen are advocates of leveraging pop culture effectively, which is why we identified Sima Taparia as the perfect ‘match’ for this campaign. We’ve adapted her popular relationship advice, to advocating breaking up with regular burgers and putting a (onion) ring on the Whopper. That’s the fun of this campaign, it’s contextual and extremely relatable.”
The film released on 12 February and was conceptualised by FoxyMoron.
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