Britannia Marie Gold doesn't want to limit celebrations to Women's Day
Watch the film conceptualised by The Script Room
Mar 09, 2023 02:46:00 PM | Video | Campaign India Team Share -
Britannia Marie Gold has released a film a day after Women’s Day. The film has been conceptualised by The Script Room.
Through a conversation between two employees in an office, the film showcases that women must be continued to be celebrated, after the occasion of Women's Day.
Amit Doshi, chief marketing officer, Britannia Industries, said, “International Women’s Day plays a major role in commemorating the success stories of women across the globe, and in creating awareness about gender prejudices that exist even today. Britannia Marie Gold, while joining the celebrations, wanted to do something different this year and break the convention of celebrating women just for a day. There shouldn’t be just one occasion to celebrate a woman’s contribution to her work, family, and society, but these thoughts should be re-iterated more often. This is one of the reasons behind releasing the ad film on 9 March as opposed to the conventional date of 8 March."
He added, "As a brand that shares a meaningful relationship with India's homemakers, Marie Gold and its initiatives including Marie Gold My Start-up contest are the perfect example of Britannia’s commitment towards women empowerment. The brand works and interacts with women regularly, and we want to nurture and maintain these good practices throughout the year. The recent film captures the message we want to deliver, and the film will make the viewer smile while also leaving them in introspection.”
Rajesh Ramaswamy, founder, The Script Room, said, “Women’s Day is unlike other special days. It is a bit different, and has many layers to it. While on one end it is to celebrate the achievements of women, on the other it is also to focus on the issues that they face. It carries different emotions at different ends of the spectrum. Come to think of it, the day will hold no meaning at all, if the essence of it is not carried forward through the year. It’s this simple observation that led to this idea - the day after. The equation between the two employees portrayed in the film covers a cross section. And Britannia Marie Gold as a brand has always found meaningful ways of staying connected with this audience. Over the years, the logo has gathered a lot of meaning and fondness with women. We’re so glad that Amit and team took no time to endorse this idea, and supported it wholeheartedly."