Arati Rao
Jun 08, 2012

Boys don't fake it, girls can: Flying Machine in new campaign

WATCH the TV commercials created by Lowe Lintas

wide player in 16:9 format. Used on article page for Campaign.

The new campaign for Flying Machine, that showcases the srping-summer collection for 2012, offers a tongue-in-cheek take on how "Boys don't fake it" and "Girls can fake it".

The campaign takes a cue from how differently young men and women dress up. Rajesh Ramaswamy, branch creative director, Lowe Lintas Bangalore, said, "The brief has never changed. It has always been that people are their sexiest best when they're themselves. This time we took a cut where we tried to highlight the way girls are and the way men are, and they're both sexy being like that. For the 'Boy' commercials, the ads depict that fashion means only that much for young men. As long as they're comfortable, it doesn't figure in their scheme of things beyond a point. For the 'Girls can fake it' ads, it's not that 'fake' is a bad thing. Sometimes the art of faking it is so beautiful and sexy in the way it is pulled off."
 
The campaign will be supported by print, outdoor, and in-store and other collaterals like catalogues.  

Credits:

Client: Arvind Mills
Agency: Lowe Lintas
Creative:  Arun Iyer, Rajesh Ramaswamy, Kishore Mohandas, Nischal Thapa, Saptarshi Das, Jeffrey Emmanuel, Adarsh Atal, Indrasish Mukherjee
Business: Sudhir Rajasekharan, Pritish Wesley, Anand Ganesh
Director: Kishore Iyer
Production: Alamara Films

Source:
Campaign India