This Children’s day, a digital film by BookMyShow has a special message for all parents.
Conceptualised with BBH India, the film addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children. In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love.
Marzdi Kalianiwala, SVP, marketing and business intelligence, BookMyShow said, “We believe that entertainment connects us all. Pursuant to the recent historic verdict of decriminalisation of Section 377, we wanted to put across our perspective and what better way to portray it than through the lens of entertainment. This film is our attempt in reaching out to all parents and asking them to accept their children for who they are.”
Russell Barrett, CCO and managing partner, BBH India added, “The world of entertainment is probably the most egalitarian. There are no walls and no divisions here. In fact entertainment brings people together, across geography, language, religion, sexual preference and class. In the light of the historic Supreme Court judgement on section 377, BookMyShow and BBH chose to play out a story of love and acceptance against the backdrop of the magic of the movies. We were keen to cast a real couple in the lead roles for so many reasons, the most important being, it was the right thing to do. We are so very proud to partner a brave, aware and modern brand like BookMyShow in this initiative and hope to do much more going forward.”
Credits:
Agency: BBH India
CCO and managing partner: Russell Barrett
CEO and managing partner: Subhash Kamath
Creative directors: Yohan Daver, Sapna Ahluwalia
Copywriter: Siddharth Shah
Business director: Anish Kotian
Senior business partner: Khadija Attarwala
Business partner: Rachit Koradia
Head of production: Khvafar Vakharia
Executive producer: Reema Asrani
Strategy director: Yudhishthir Agrawal
Strategy partner: Pranoy Kanojia
Production House: Chalk and Cheese
Director: Misha Ghose
Producer: Neil and Zico
Associate producer: Aastha and Harshit
DOP: Harshvir Oberai
