Campaign India Team
Oct 19, 2020

Blue Dart sets the motionless in motion

Watch the films conceptualised by Network Advertising

Blue Dart India has appointed Network Advertising to handle its creative and media mandate. 
The first campaign by the agency has been launched and consists of three TVCs. The films show situations where proceedings are on pause until Blue Dart arrives. The three films are based in a hospital, office and home respectively.  


Ketan Kulkarni, CMO and head – business development, Blue Dart, said, “With a strong legacy of over 37 years, Blue Dart has built a solid customer base across diverse industry verticals such as banking, financial services, insurance, pharmaceuticals, medical equipment, consumer electronics, automotive, e-commerce etc., attributed to its exceptional customer service and customised solutions to every logistics needs. At Blue Dart, we have transported tons of essential shipments since the nation-wide lockdown by working round the clock to assure an uninterrupted supply across domestic and international markets. Our latest ad campaign plays on these strengths and highlights our commitment and resilience. We are elated to work with Network Advertising as a part of the Blue Dart family.  We are certain that our collaboration with Network Advertising will help deliver impactful campaigns backed by our value proposition and their expertise.”

Vinod Nair, managing director, Network Advertising, said, "We are extremely delighted to have Blue Dart back in our fold after a brief gap. Blue Dart's addition as a client clearly reinstates its belief in our ability to understand their business. It also is a vote of confidence in our sound strategic thinking along with the teams execution and creative capabilities. We look forward to working with the Blue Dart family."  
Shayondeep Pal, chief creative oofficer, Network Advertising said, “We wanted to make Blue Dart a verb. So, what did we do? Often, our world comes to a standstill when critical shipments don’t reach us on time. It could be life-saving drugs or a much-awaited visa or a television. The idea, therefore, was to use freeze frames as a visual metaphor to highlight the stoppage of action at the receiver’s end. As soon as the shipment arrives, the world unfreezes and goes back to normal, thus underlining the idea – ‘We move so your world can move'.”
The campaign will be promoted across platforms including traditional and digital mediums. The TVCs have been rolled out across multiple business and news channels and are being digitally activated.
Campaign India

Related Articles

Just Published

23 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.