Campaign India Team
Aug 09, 2016

Big Bazaar salutes young boy’s habit of saving, warms India to ID sale

Watch the ad film conceptualised by DDB Mudra here

Retailer Big Bazaar has launched an ad film promoting its annual Maha Bachat sale during the Independence Day weekend (August 13 to 17). The film has been conceptualised by DDB Mudra.
 
Set in a traditional house with an open courtyard, it features a young boy observing the rain as it starts dripping down the terracotta-tiled roof. He decides to save some water in a copper glass, which is no match for the downpour. He gets more utensils from the kitchen and lines them up to collect the water. Even after all of them are full, it continues to rain, and he goes back to the kitchen. 
This time, he empties a carry bag with the Big Bazaar branding and uses it to collect rainwater. When his mother calls out to him, the drenched boy proudly shows off how much he has saved. Hailing saving as a good habit, a voice over and super announce the Maha Bachat sale.
 
Credits
 
Client: Big Bazaar
Agency: DDB Mudra
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2018: ‘You can’t make content that hurts the fans’: Conan O’Brien
Premium
5 hours ago

Cannes Lions 2018: ‘You can’t make content that ...

O'Brien joined basketball legend Shaquille O'Neal and CNN's Chris Cuomo on the dais on day three of the festival

Premium
Cannes Lions 2018: Keith Weed - 'want to drive responsibility in the digital supply chain'
Premium
7 hours ago

Cannes Lions 2018: Keith Weed - 'want to drive ...

The chief marketing and communications officer of Unilever was also joined by three founders of 'sustainable brands' that were acquired by the company

Premium
Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'
Premium
7 hours ago

Cannes Lions 2018: 'It’s time women put our flag in ...

Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...

Premium
Live from Cannes: News and views from day one and two
Premium
8 hours ago

Live from Cannes: News and views from day one and two

Campaign editors Robert Sawatzky and Matthew Miller bring you their editorial assessment of the latest at Cannes 2018.