Future Group’s retail outlet Big Bazaar has celebrated its tenth birthday by revamping its logo and tagline.
The new tagline ‘Naye India Ka Bazaar’ replaces ‘Isse Sasta Aur Accha Kahin Nahin.’ A television, print and social media communication initiative has being launched to mark this event. The new logo design was developed by Bangalore-based design house Idiom and the TVC has been created by Mudra Communications.
The TVC shows the progress Big Bazaar has made over the past 10 years. Through the film, Big Bazaar also asks for forgiveness if they went wrong anywhere unknowingly and thanks customers for shopping with them. It ends with a super showing the new tagline and logo.
Commenting on the new logo and the TVC, Vibha Rishi, strategy and customer director, Future Group, said, "The logo and tag line will become a part of all our communication. With the new change we are moving on to a more emotional positioning. The new logo and tagline are contemporary and reflect changing India and ethos of shoppers here.”
Client: Future Group (Big Bazaar)
Agency: Mudra Communications
Office Head: Arijit Ray
CCO: Bobby Pawar
Creative Copy: Anil Bhardwaj
Creative Art: Vinayak Nayak
Account Planning: Gitanjali Saxena
Account Management: Sanjay Panday
Films: Vishal Sane, Mahen Solanki
Production house: Red Carpet Entertainment
Director: Rajkumar Gupta