Bewakoof.com and Sanya Malhotra get silly together

Watch the film conceptualised by Bewakoof.com's in-house team here

Jul 06, 2021 12:56:00 PM | Video | Campaign India Team Share - Share to Facebook

Bewakoof.com has rolled out a campaign featuring actor Sanya Malhotra. Conceptualised by the brand's in-house team, the film encourages people to get off their normal routine and do something ‘hatke’ (out of the box).
 
The film opens up with Malhotra having a break up with her pizza. She then gets into a yoga position and smiles saying ‘Ab thodi bewakoofi banti hai’ (this calls for being a little silly). 
 
Prabhkiran Singh, co-founder CEO, Bewakoof, says, As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of apparel, backpacks, flip flops and mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expression, speak their language tone and tenor. We get them. We recently launched a digital marketing campaign with Rajkummar Rao and our customers gave it a big thumbs up. Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. She is hatke apun jaisa (brilliant like us). Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”
 
The campaign will see the actress promote a series of digital videos on the brand's digital platforms. 
 
CREDITS: 
 
Production house: All In All Productions
Director: Edwin Quadros 
Producer: Karan Kirar
Production designer: Sandeep Ravade
DOP: Siddhant Sinha
 
 

RELATED ARTICLES

Ayushmann Khurrana gets a suitable Titan Eyeplus by asking the right questions

10 months ago| video

Ayushmann Khurrana gets a suitable Titan Eyeplus by asking the right questions
Protinex makes Indians take the #ProteinPledge

10 months ago| video

Protinex makes Indians take the #ProteinPledge
Cadbury Celebrations revives the sweetness of togetherness with #ConnectedRakhi

10 months ago| video

Cadbury Celebrations revives the sweetness of togetherness with #ConnectedRakhi