Men’s grooming brand Beardo has launched a digital campaign. Called ‘Arrival of Don Beardo’, it features Hrithik Roshan. The 45-seconder film aims to highlight the characteristics of a ‘true Beardo’ – style, confident personality and good looks. The campaign’s opening line – “Want to play God?” looks to set the tone for what men can expect when they groom with Beardo. The campaign has been conceptualised in-house.
Sujot Malhotra, CEO, Beardo said, “Conceptualising Don Beardo’s character was a very personal journey for us. We imagined him to be an epitome of everything we stand for – alpha, intense, charismatic, suave, worthy, sexy, someone you look up to, yet are in awe of his power, and he is always styled to kill (well not literally!). In simple words Don Beardo is a man every man wants to be. Casting Hrithik in this campaign was a conscious decision as we felt he could imbibe all these qualities and portray them effortlessly on screen – and we are overwhelmed by the results. We at Beardo are committed to celebrating men’s attractiveness and style. With the ‘Arrival of Don Beardo’, we make visualising it a real possibility.”