Campaign India Team
Jan 26, 2021

Beardo unveils Hrithik Roshan as ‘Don Beardo’

Watch the film conceptualised in-house here

Men’s grooming brand Beardo has launched a digital campaign. Called ‘Arrival of Don Beardo’, it features Hrithik Roshan. The 45-seconder film aims to highlight the characteristics of a ‘true Beardo’ – style, confident personality and good looks. The campaign’s opening line – “Want to play God?” looks to set the tone for what men can expect when they groom with Beardo. The campaign has been conceptualised in-house.
 
Sujot Malhotra, CEO, Beardo said, “Conceptualising Don Beardo’s character was a very personal journey for us. We imagined him to be an epitome of everything we stand for – alpha, intense, charismatic, suave, worthy, sexy, someone you look up to, yet are in awe of his power, and he is always styled to kill (well not literally!). In simple words Don Beardo is a man every man wants to be. Casting Hrithik in this campaign was a conscious decision as we felt he could imbibe all these qualities and portray them effortlessly on screen – and we are overwhelmed by the results. We at Beardo are committed to celebrating men’s attractiveness and style. With the ‘Arrival of Don Beardo’, we make visualising it a real possibility.”
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

11 hours ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

14 hours ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

14 hours ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.