Campaign India Team
Jan 26, 2021

Beardo unveils Hrithik Roshan as ‘Don Beardo’

Watch the film conceptualised in-house here

Men’s grooming brand Beardo has launched a digital campaign. Called ‘Arrival of Don Beardo’, it features Hrithik Roshan. The 45-seconder film aims to highlight the characteristics of a ‘true Beardo’ – style, confident personality and good looks. The campaign’s opening line – “Want to play God?” looks to set the tone for what men can expect when they groom with Beardo. The campaign has been conceptualised in-house.
 
Sujot Malhotra, CEO, Beardo said, “Conceptualising Don Beardo’s character was a very personal journey for us. We imagined him to be an epitome of everything we stand for – alpha, intense, charismatic, suave, worthy, sexy, someone you look up to, yet are in awe of his power, and he is always styled to kill (well not literally!). In simple words Don Beardo is a man every man wants to be. Casting Hrithik in this campaign was a conscious decision as we felt he could imbibe all these qualities and portray them effortlessly on screen – and we are overwhelmed by the results. We at Beardo are committed to celebrating men’s attractiveness and style. With the ‘Arrival of Don Beardo’, we make visualising it a real possibility.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

More than 450 scientists call on PR, creative ...

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman