Campaign India Team
Dec 02, 2014

Bank of India communicates ease of buying a car

Watch the ad film conceptualised by R K Swamy BBDO here

Bank of India has released a TVC to communicate its Vehicle Loan service. The ad film has been conceptualised by R K Swamy BBDO. 
 
The ad film shows a young woman and an old lady (possibly the grandmother) under an umbrella trying to hail a rickshaw in the pouring rain. The first rickshaw goes by without acknowledging the woman's pleas to halt. The second rickshaw stops, but not for the waiting party as they soon discover when the driver rudely dismisses them. Just then, a car comes to a halt and the young man driving it calls out to Neha, the woman, and offers a lift which she accepts, relieved. In the car, the woman vents her anger against the rickshaws being a law unto themselves. The man suggests that she stop bothering about them and hands her a brochure about Bank of India's vehicle loans highlighting the benefit an owned vehicle can bring. The woman, on another day, asks the same rickshaw driver if he will ply to M G Road, he enthusiastically agrees but the woman tauntingly replies for the driver to go to the Road himself as she gets into her own car showing up the driver. The film ends with a brand sign off of 'Bank of India, Rishton ki jama poonji' as we see the woman drive off.
 
Sangeetha N, president (West) and ECD, R K Swamy BBDO, said,  “The nice thing about this ad is that when the lady triumphs, she makes her point in a classy, gentle manner instead of being unnecessarily aggressive.”
 
Credits:
 
Client: Bank of India 
Creative agency: R K Swamy BBDO
Agency head: Srinivasan K Swamy
Creative director and copywriter: KN Rajesh
Art director: Tapas Pal 
Client servicing team: K V Sasidharan, Tej Kadian
Films team: Manoj Nair, Laxman Singh
Director: Pradeep Sarkar
Production house: Apocalypse Filmworks 
Source:
Campaign India