Bajaj Electricals has rolled out a campaign for its new water heater models.
Conceptualised by McCann, the 20-second films aim to position the products safety measures and capture new consumer market areas in India.
The first film features a young boy whose mother is overprotected in all areas of his life and ensures her son is secure. However, when it comes to operating the Bajaj water heater, she is carefree as it has a child safety mode built-in.
The second film features a father who switches off all electronics before he leaves the house or a particular room. But when it comes to the Bajaj water heater, he is not paranoid about switching it off, showcasing the auto shut off mode of the product.
Krishna Raman, business head, consumer products, Bajaj Electricals, said, "With the launch of advanced safety water heaters, Bajaj Electricals has once again reiterated its position as the market leader in the water heater category. The child safety mode offering allows parents to no longer worry about mishaps like burns during their child's bath. Whereas, the auto shut off mode is a special feature that is unique to the product line in the industry. With winters approaching, we expect robust demand for water heaters and are prepared to serve customers nationwide with our strong distribution network spread across multiple channels.”
The campaign is slated to run on TV, print and digital media.