Campaign India Team
Apr 07, 2021

Auto i Care helps Sayaji Shinde assist the stranded

Watch the film conceptualised by Empire Media here

Auto i Care has rolled out a campaign 'Gaadi Bandh, No Fikar!' featuring actor Sayaji Shinde.
 
Conceptualised by Empire Media, the film shows how the brand provides roadside assistance for vehicles anywhere and at any time, through its mobile app. The film uses the actor’s usual big-screen persona to draw a parallel between a helpful character called 'Apna Bhai', who is ready to help stranded vehicles at any time using the app.
 
Sagar Joshi, founder, Auto i Care said, “The fear of being stranded in the middle of nowhere after a vehicle breakdown is a worst experience for car and bike owners. We have thus managed to bring this unorganised sector under one umbrella with the app of Auto i Care for an all-in-one car service experience in your mobile. The app has been a saviour to essential services like ambulances, doctors, police department and more, during the Covid-19 pandemic last year. However, the pandemic is here to stay and we are on our toes to serve the society. This is for the first time ever that a roadside assistance app has signed a brand ambassador. Sayaji Shinde was our first choice to be the face of the campaign as he is an absolute fit for the representation of our brand's vision, identity and values. His association will definitely help us reach out to a wider audience and we hope to reach 10 lakh downloads in this financial year."
 
Ashish Shinde, founder, Empire Media said, “The idea behind opting to cast Sayaji Shinde was his raw, natural charisma which he brings to his characters, and the same was expected from Apna Bhai. The 'Bhai' here is extremely helpful for car breakdowns through the user-friendly app Auto i Care."
 
 
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Royal Enfield appoints Yadvinder Singh Guleria as ...

He was director for sales and marketing, Honda Motorcycle and Scooter India (HMSI)

13 hours ago

Pokerbaazi and Shahid Kapoor aim to get rid of the ...

Watch the film conceptualised by Wieden+Kennedy here

14 hours ago

Big FM appoints Ishita Dasgupta as national head - ...

Her last full-time stint with The QYou

15 hours ago

Mirchi launches an audio OTT app

Titled Mirchi Plus the app intends to provide a multi-lingual and immersive audio experience for its listeners