Auto i Care has rolled out a campaign 'Gaadi Bandh, No Fikar!' featuring actor Sayaji Shinde.
Conceptualised by Empire Media, the film shows how the brand provides roadside assistance for vehicles anywhere and at any time, through its mobile app. The film uses the actor’s usual big-screen persona to draw a parallel between a helpful character called 'Apna Bhai', who is ready to help stranded vehicles at any time using the app.
Sagar Joshi, founder, Auto i Care said, “The fear of being stranded in the middle of nowhere after a vehicle breakdown is a worst experience for car and bike owners. We have thus managed to bring this unorganised sector under one umbrella with the app of Auto i Care for an all-in-one car service experience in your mobile. The app has been a saviour to essential services like ambulances, doctors, police department and more, during the Covid-19 pandemic last year. However, the pandemic is here to stay and we are on our toes to serve the society. This is for the first time ever that a roadside assistance app has signed a brand ambassador. Sayaji Shinde was our first choice to be the face of the campaign as he is an absolute fit for the representation of our brand's vision, identity and values. His association will definitely help us reach out to a wider audience and we hope to reach 10 lakh downloads in this financial year."
Ashish Shinde, founder, Empire Media said, “The idea behind opting to cast Sayaji Shinde was his raw, natural charisma which he brings to his characters, and the same was expected from Apna Bhai. The 'Bhai' here is extremely helpful for car breakdowns through the user-friendly app Auto i Care."