Fintech company Angel One, has launched a campaign titled the Smart Republic, to highlight how to invest smartly. Conceptualised by Leo Burnett, the films showcase users who have reaped the benefits of tech enabled Angel One products and services.
Each of the films showcase the protagonist as someone who has experienced the convenience and benefits of using Angel One’s investment solutions. They highlight the quickness of investing with the brand, perks of not having to share the brokerage and a way to get smart recommendations.
Narayan Gangadhar, chief executive officer, Angel One, said, “At Angel One, we have incorporated advanced technologies to build user-friendly products and solutions. It is a privilege as a brand to have your clients promote your products. Going forward, we will continue delivering more tech-centric solutions that simplify investment and wealth creation. Our goal is to take these technologies and solutions to every person in the country and make wealth creation a reality for Indians in every nook and corner.”
Prabhakar Tiwari, chief growth officer, Angel One, said, “The Smart Republic of Angel One, those who believe in Angel One as an enabler platform, is acting as an endorser for the company under this campaign. We strongly believe that with the legacy of Angel One and the tech advantage, our platform is perfectly poised to democratise smart investing. This campaign will enable us to achieve the same.”
The campaign has been rolled out across social media, OTT and digital.