Campaign India Team
Sep 20, 2022

Alia Bhatt exposes Duroflex as her healthy secret

Watch the film conceptualised by Tilt Brand Solutions here

Duroflex has launched a campaign ahead of the festive season, to encourage consumers to invest in quality sleep and not just vanity. Conceptualised by Tilt Brand Solutions, the film is one of the two (yet to be released) rolled out by the brand and features the brand’s ambassador actor Alia Bhatt. 
The film puts the spotlight on Bhatt, who attends a festive get-together where her presence makes everyone turn their heads. While people start to assume that her beauty and aura is because of her special water that comes from Switzerland and massages with avocado, she reveals that her secret is nothing but getting a good night's sleep, with Duroflex’s doctor-recommended duropedic mattresses. 
Mohanraj Jagannivasan, CEO, Duroflex, said, “Our mission is to make every Indian sleep better and we are constantly investing in research to offer superior sleep essentials for quality sleep. This festive season, we want to guide consumers to make informed decisions and invest in their health and wellbeing with trusted sleep solutions to ensure they get good sleep, stay healthy and celebrate wholeheartedly. Subsequently, the roll-out of the campaign will also witness a scale-up of our signature doctor-recommended duropedic range.”
The film will be rolled out across TV and digital. 
Campaign India

Related Articles

Just Published

14 hours ago

IAMAI India Digital Summit: Content, technology and ...

Jagran New Media's chief executive officer outlined strategies for digital publishers to engage with Gen Z and millennials authentically, stressing the importance of trust and credibility in building a successful brand

18 hours ago

Famous Innovations announces leadership team for ...

New roles for Neeraj Toor, Sumit Chaurasia and Tarkendra Kaul

18 hours ago

24 hours with… Mansi Jain

Mansi Jain, senior vice president and general manager, Roposo, takes us through what a day in her life looks like