Airtel claims to have more bank for the buck

Airtel Payments Bank has rolled out a 360-degree launch campaign to showcase its differentiated, convenient digital banking offerings

 

The first of three TVCs was released yesterday during the India-England T-20 match. One film opens at a bank. A lady is standing in a long queue and is seemingly harrowed as she complains aloud about how bank processes are so inconvenient to give us our own money.

 

 

The campaign is based on customer insights regarding their day to day experience with traditional banking and brings to fore some of the most common challenges faced by them.

 

Other than the three films, the campaign comprises of outdoor, radio and digital.

 

Shashi Arora, MD and CEO, Airtel Payments Bank, India, said, "Our simple and very convenient banking model that leverages Airtel’s vast retail network will add a new dimension to the way India banks and contributes to financial inclusion in the country.”

 

Agnello Dias, co-founder and CCO, Taproot-Dentsu, added, “Consumers are looking for simple and efficient modes of banking. The thought behind the campaign was to look at the proposition from a common man’s perspective and his expectations from a bank. We have chosen an approach that is frank and engaging.”

 

CREDITS:

 

Client: Airtel

Creative agency: Taproot Dentsu

Creative team: Gargi Raju, Piyush Gupta

Director: Nitin Parmar

Production: Equinox Films

Media Agency: GroupM