AU Small Finance Bank has signed up actors Aamir Khan and Kiara Advani as its brand ambassadors. The bank has also unveiled a new campaign – ‘Badlaav Humse Hai’ (Change comes with us) – featuring the ambassador duo to promote its new credit cards, and video banking facility.
Sanjay Agarwal, MD and CEO, AU Small Finance Bank, said, “AU was founded two and a half decades ago for the purpose of taking formal financing to the unbanked and in the last four years as a bank we have successfully expanded both our range of services and our geographical reach. Our success is a result of our innovations across the banking spectrum. We take the utmost pride in doing things ‘differently’ to the delight of our customers and with the launch of AU 0101, our digital bank, we will work towards ushering in Badlaav in banking.”
About AU’s new brand ambassadors, Agarwal said, “Aamir Khan’s passion for work and efforts to bring about changes in the society through his projects makes him a perfect ambassador for Badlaav. I think Aamir perfectly symbolises the change that India has always yearned for and experienced at times – just like the brand AU. Kiara Advani is one of the most popular Indian film actors and a youth icon. Her professional choices and repertoire of work find perfect resonance with AU’s journey so far,” said Sanjay Agarwal.