The Work
Campaign India Team
Mar 03, 2021

Aaj Tak steers clear of spicy news, says it focusses on credibility

Watch the film conceptualised by Pradeep Sarkar here

Aaj Tak has rolled out the second film, part of its #AajTakSabseTez campaign. 
 
The film titled ‘Achaar Gully’ has been conceptualised by Pradeep Sarkar. Through this film, Aaj Tak wants to show that it does not look to spice up its news stories. It does so by showing vendors in 'Achaar Gully' trying to sell Aaj Tak's reporters some spicy news, but they're not interested.
 
The film was published on 4 March 2021. 
Source:
Campaign India

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