Campaign India Team
Apr 06, 2022

A car lover changes gears until he finds Škoda Slavia

Watch the film conceptualised by Publicis Worldwide India here

Škoda Auto India has launched a campaign to promote the launch of its latest sedan, the Škoda Slavia. Conceptualised by Publicis Worldwide, the campaign is a part of the brand’s 2.0 philosophy of ‘Made of what really matters,’ and aims to position Slavia as one that every car lover has his heart set on. 
The film features the protagonist, who has been creating his dream car since he was a toddler. Right from drawing his dream car on paper, windows, to making car shapes with food items, he doesn’t stop until he discovers Škoda’s Slavia. 
Tarun Jha - head of marketing, Škoda Auto India, said, “We wanted to revive the de-growing sedan segment and bring back love for sedans. Škoda Slavia, with its stunning design and class leading features, is the perfect product that will create the desirability of owning the sedan. We tapped into a universal human insight that as a child the first car we imagine is a sedan and not any other bodytype. This love and fascination continues all our lives.”
Vikash Chemjong, national creative director, Publicis Worldwide India, said, “With all that the Slavia had on offer - be it the space, the style, the power and the presence, it felt so right to say that it was the car that we always had in mind since we were kids. Without quite knowing it was the car we always wanted.”
The campaign is being rolled out across television, print, outdoor, radio, digital and social media.
Campaign India

Related Articles

Just Published

6 hours ago

2023 Global Best of the Best Effie Awards: Leo ...

The wins come for Whisper's 'Changing the Education System to Keep Girls in School' and Cadbury Celebrations' 'My SRK Ad' respectively

6 hours ago

Anurag Agnihotri elevated at Ogilvy

Was managing partner - creative for West India

6 hours ago

Moves and wins roundup: Week of 11 December

Read about the latest news in the marcomm world including updates from Adfactors, Tgthr and Red Bull

6 hours ago

Fostering diversity isn't a mere obligation but an ...

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion