Škoda Auto India has launched a campaign to promote the launch of its latest sedan, the Škoda Slavia. Conceptualised by Publicis Worldwide, the campaign is a part of the brand’s 2.0 philosophy of ‘Made of what really matters,’ and aims to position Slavia as one that every car lover has his heart set on.
The film features the protagonist, who has been creating his dream car since he was a toddler. Right from drawing his dream car on paper, windows, to making car shapes with food items, he doesn’t stop until he discovers Škoda’s Slavia.
Tarun Jha - head of marketing, Škoda Auto India, said, “We wanted to revive the de-growing sedan segment and bring back love for sedans. Škoda Slavia, with its stunning design and class leading features, is the perfect product that will create the desirability of owning the sedan. We tapped into a universal human insight that as a child the first car we imagine is a sedan and not any other bodytype. This love and fascination continues all our lives.”
Vikash Chemjong, national creative director, Publicis Worldwide India, said, “With all that the Slavia had on offer - be it the space, the style, the power and the presence, it felt so right to say that it was the car that we always had in mind since we were kids. Without quite knowing it was the car we always wanted.”
The campaign is being rolled out across television, print, outdoor, radio, digital and social media.