11 Minutes: Anti-smoking film plays on an unfulfilled last wish

Watch the PSA running in cinemas and online here

Feb 24, 2016 10:16:00 AM | Video | Campaign India Team

A new anti-smoking film is currently being screened at a Mumbai multiplex. 
The film of over four minutes directed by Bollywood director Vibhu Puri, features big screen actors Sunny Leone, Alok Nath and Deepak Dobriyal. The message that a cigarette can reduce one’s life by 11 minutes is told through a quirky, humourous tale.
Set in a rustic North Indian village, it tells the story of a bedridden Dobriyal, who plays Nath’s son. A doctor tending to him advises Nath to fulfill his last wish. The last wish turns out to be a naughty one, as he seeks the company of Leone. They get together but before they get intimate, he breathes his last, as the film leaves the audience with the key message.   
The film went live online on 23 February 2016.
Director (film): Vibhu Puri
Story, screenplay, dialogues: Ankit Sharma, Manish Bhatt (Scarecrow Communications), Vibhu Puri
Music conceptualised by: Manish Bhatt
Music composed by: Rooshin Dalal
Creative and executive producer: Harshit Desai
Production company: Escaping Elephant
Producer: Dileep Nair
Singers: Aditya Gadhvi, Vatsala Patil
Project mentored by: Aditya Bhat
Project supported by: Aneel Murarka, Manish Murarka