Campaign India Team
Feb 24, 2016

11 Minutes: Anti-smoking film plays on an unfulfilled last wish

Watch the PSA running in cinemas and online here

A new anti-smoking film is currently being screened at a Mumbai multiplex. 
The film of over four minutes directed by Bollywood director Vibhu Puri, features big screen actors Sunny Leone, Alok Nath and Deepak Dobriyal. The message that a cigarette can reduce one’s life by 11 minutes is told through a quirky, humourous tale.
Set in a rustic North Indian village, it tells the story of a bedridden Dobriyal, who plays Nath’s son. A doctor tending to him advises Nath to fulfill his last wish. The last wish turns out to be a naughty one, as he seeks the company of Leone. They get together but before they get intimate, he breathes his last, as the film leaves the audience with the key message.   
The film went live online on 23 February 2016.
Director (film): Vibhu Puri
Story, screenplay, dialogues: Ankit Sharma, Manish Bhatt (Scarecrow Communications), Vibhu Puri
Music conceptualised by: Manish Bhatt
Music composed by: Rooshin Dalal
Creative and executive producer: Harshit Desai
Production company: Escaping Elephant
Producer: Dileep Nair
Singers: Aditya Gadhvi, Vatsala Patil
Project mentored by: Aditya Bhat
Project supported by: Aneel Murarka, Manish Murarka
Campaign India

Related Articles

Just Published

1 day ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

1 day ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

1 day ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

1 day ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard