world federation of advertisers
WFA launches first global ad industry inclusion census
Campaign and Kantar are supporting the initiative
WFA names Raja Rajamannar president
Atul Agrawal of Tata is part of the organisation's executive committee.
Global warning signs for media auditing emerge
The World Federation of Advertisers MD says while clients believe in its value, market trends and lack of transparency put media auditing at risk
CMOs: Asia-Pacific consumers don't pay for brands that support causes
A World Federation of Advertisers study reveals a big disconnect between the actual attitudes of Asia-Pacific consumers about brands that exhibit a higher purpose and CMO perceptions of those attitudes. The WFA surveyed more than 800 marketers in 33 countries. Only 4 per cent named Apac as the region with the greatest proportion of consumers who buy brands that support good causes - a result that flies in the face of findings from Edelman's research on brand purpose (see below).
WFA launches first Asia-Pacific office in Singapore
The office will be led by director of communications Will Gilroy, who has relocated from Brussels
Marketers fear drowning in digital data: WFA
A study by the World Federation of Advertisers finds that senior marketers fear data overload from digital channels and are looking for ways to simplify the KPIs (key performance indicators) they monitor.
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