wearables
Marketing through the looking glass: The wearable AI shift
Marketers who see the tech as a license to capture every blink will lose trust quickly. The smarter play is to treat intimacy as a privilege.
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Zepto and boAt's festive ad hits the right note
Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.
Boult and Ford Mustang gear up to put design supremacy on the fast track
To celebrate this collaboration, the audio brand produced a digital film that was conceptualised and shot in-house by its creative team.
Google completes Fitbit acquisition; states that deal is about devices and not data
Data won't be used to serve customised ads
Wearable tech floodgates open on Amazon but more questions than answers remain
After Amazon launched a special wearable technology area online, Cameron Day, development director at TMS (UK), examines why the reality has not yet rivalled the rhetoric
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