Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 14, 2010
Domor, TNS to measure marketing effectiveness of cricketing events
Nitin Jain and Rema Harish-owned communications consultancy Domor, in partnership with TNS, has kicked off a marketing effectiveness study termed as 'Consumer Response to Investment in Cricket' (CRIC) with the Indian Premier League (IPL) Season 3.CRIC has been designed with the primary aim of measuring the effectiveness of cricketing events – largely for the sponsors/advertisers who use these events as a marketing platform.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
20 hours ago
Surya Roshni elevates Parul Phadke as head of ...
She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
Digital
1 day ago
New eyewear ‘B by Lenskart’ brand launch - ...
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Digital
1 day ago
Why is Nazara Technologies rebranding itself and ...
Gaming company Nazara Technologies has launched a refreshed new brand identity.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Safe is passé, risk-taking is in
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
