personalisation

May 23, 2022

MMA Impact India 2022: Audio provides an opportunity for brands to personalise content - Anil Viswanathan

The senior marketing director of Mondelez India shared insights on the innovative use of voice and audio advertising

May 19, 2022

MMA Impact India 2022: Pratyush Sinha's five tips to build online shopping experiences in Indian languages

The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey

May 09, 2022

Goafest 2022: Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman

The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest

Nov 17, 2021

Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one