In his new capacity, Gupte will continue to be responsible for the verticals - Ogilvy Outreach and Ogilvy Live.
Starcom MediaVest Group South Asia has announced that its launching a new initiative titled Project Jumpstart, under which it will support start-ups and ambitious small companies in the marketing and communication business. Mumbai headquartered out-of-home media network Milestone Brandcom is going to be the first company to be covered under this alliance initiative.Milestone Brandcom was recently created by a group of professionals from the out of home industry, led by former president of Ogilvy Action, Nabendu Bhattacharya.
Lipton has launched an online initiative, the "World’s Largest Online Collaborated Jigsaw Challenge", that involves users solving a giant jigsaw online. Users can register themselves at www.stay-sharp.in to access the puzzle, whiich has been created by Ogilvy Action and OgilvyOne in a collaborative project.
Mudra Group has appointed Anurag Gupta (pictured) as president – strategic initiatives and integration. His appointment comes into effect from July 10. In his new role, Gupta’s mandate will be to take the group into events, sports, rural and retail marketing. He will also work very closely with the group’s newly appointed COO Pratap Bose and the senior management of the agency’s SBUs. Gupta’s previous stint was as President of Ogilvy Action.
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