Samir Gupte elevated to president, Ogilvy Action

In his new capacity, Gupte will continue to be responsible for the verticals - Ogilvy Outreach and Ogilvy Live.

Samir Gupte elevated to president, Ogilvy Action

Ogilvy Action has confirmed the elevation of Samir Gupte as the president, Ogilvy Action from Country Head, Ogilvy Outreach and Live. In his new capacity, Gupte will continue to be responsible for the verticals - Ogilvy Outreach and Ogilvy Live while Rahul Saigal, vice-president, Ogilvy Action will continue to manage the Ogilvy Retail. 

Confirming the developments to Campaign India, Sanjay Thapar, president - North and East, Ogilvy & Mather, said, “Samir has done a wonderful job as the Country Head for the verticals, and with his experience in the experiential marketing space over the past few years, we are confident that he will be able to align both the rural and urban activation divisions.”

On the game plan ahead for the verticals, Samir Gupte, president, Ogilvy Action, said, “The idea is to strengthen the experiential marketing arm of Ogilvy Action. We wanted to use the skills available in urban and rural  activations and bring them onboard, and to my mind I have four key points that I plan to drive with. One is strong consumer insight, second is marrying it with the brand objective with engagement programs, followed by providing scalable solutions for the activities and finally measurement of the activation programs.” 

Gupte started his advertising career in 1994 with (Trikaya) Grey, and followed it up with his first stint with Ogilvy for three years working on Unilever brands. He spent his next four years at Mudra Bangalore and Mumbai working on brands like Madura Garments, Compaq Digital and Reliance Infocomm. Moving on from a client servicing role to brand activation in 2003, he has spent the last seven years with Ogilvy Action.   

Campaign India

Related Articles

Just Published

5 hours ago

Head & Shoulders tries to bust dandruff myths

Watch the films conceptualised by L&K Saatchi & Saatchi here

7 hours ago

Soumitra Patnekar joins Enormous Brands to lead ...

Was most recently a strategy consultant with Sideways Consulting

8 hours ago

Twitter 'feels terrible' for high-profile bitcoin ...

Twitter believes the bitcoin scam to be a "coordinated social engineering attack" that targeted some of its employees that had administrative access.

8 hours ago

TikTok content creators were entertainers but ...

The Indian Institute of Human Brands revealed the second part of its 'DNA of the Indian TikToker' report