Anuraag Khandelwal and Satish deSa made executive creative directors
The agency won the business following a multi-agency pitch process
Meridian Communications has launched a new TV campaign for Wild Stone Talc for Men. This is the first time that Wild Stone Talc is using television advertising. (Its range of deodarants already uses TV advertising in a big way).
ITC Superia has launched a new TV campaign for Superia Lemon Fresh, a soap meant to fight body odour and provide "lingering freshness". The campaign coincides with the on-going summer season and is aimed at helping people combat hot and humid conditions.Meridian Communications has created the TV commercial for the campaign, which takes a light hearted approach at how body odour can play spoilsport during the best of times.WATCH TVC here
Ogilvy's agency Meridian has won the creative duties for Luminous Power Technologies which operates in the home inverter and UPS segment. There was a multi-agency pitch involved.
Ogilvy & Mather has announced setting up of Meridian, its full service agency, in Delhi. This will be Meridian's third office in India, being already present in Mumbai and Bangalore. Meridian in Delhi will be a 360° agency from inception. Sunil Verma, vice president, O&M Delhi, will be leading the operations of Meridian Communications as vice president.
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