
Charlie Crowe’s session on Day Two of Goafest 2011 showcased inspiring work from around the world to drive home one point: that media buying agencies now have to be more creative, because the creative is irrelevant if the media doesn’t fit.
Charlie Crowe, chief executive officer, C Squared, and founder, Festival of Media, gave his ideas on the importance of the media buying agency prioritising innovation
Charlie Crowe’s session on Day Two of Goafest 2011 showcased inspiring work from around the world to drive home one point: that media buying agencies now have to be more creative, because the creative is irrelevant if the media doesn’t fit.
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