Jun 15, 2021

Snapchat introduces Public Profiles for businesses

The feature is free and instantly discoverable throughout the app

May 10, 2010

Will Brand IPL be affected by the controversy?

If there’s been one common refrain around the recent IPL controversy, it’s been about the gradual erosion of Brand IPL. Campaign India spoke to key industry professionals to understand the impact of the controversy on the brand. The general consensus?

Apr 15, 2010

It's too soon to dismiss Google Buzz as a wannabe

Launched on February 9, 2010, Google Buzz is barely two months old. And though, according to numbers released by Google, tens of millions of people took a look at what this new social media site had to offer in the first two days of its launch, interest has since waned.

Jan 15, 2010

What can Digital look forward to, in 2010?

Campaign India talks to clients and industry folks to understand what the digital landscape will look like in 2010.In what appears to be a major shift in Unilever’s communication strategy, the MNC recently announced its first global digital roster. It has brought Euro RSCG 4D, Publicis Group’s Razorfish and independent agencies AKQA and Lean Mean Fighting Machine on board with an objective of embedding its global brands deeper into the digital landscape.

Jan 07, 2010

What would you like to see in Goafest 2010?

For more coverage on Goafest 2010, click here. Campaign India attempts to understand what adland’s youth wants to see — and all that they do not want to see at the Goafest 2010.

Jul 29, 2009

What I read, listen to and watch

In the first of three features on media consumption habits, Campaign India asks professionals under 30 to tell us what they read, watch and listen to — and why.  And yes, some of them do read Reader’s Digest. Bayiravi Mani, senior manager, Interactive AvenuesAge: 26Average time spent in a day on: