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If there’s been one common refrain around the recent IPL controversy, it’s been about the gradual erosion of Brand IPL. Campaign India spoke to key industry professionals to understand the impact of the controversy on the brand. The general consensus?
Launched on February 9, 2010, Google Buzz is barely two months old. And though, according to numbers released by Google, tens of millions of people took a look at what this new social media site had to offer in the first two days of its launch, interest has since waned.
Campaign India talks to clients and industry folks to understand what the digital landscape will look like in 2010.In what appears to be a major shift in Unilever’s communication strategy, the MNC recently announced its first global digital roster. It has brought Euro RSCG 4D, Publicis Group’s Razorfish and independent agencies AKQA and Lean Mean Fighting Machine on board with an objective of embedding its global brands deeper into the digital landscape.
For more coverage on Goafest 2010, click here. Campaign India attempts to understand what adland’s youth wants to see — and all that they do not want to see at the Goafest 2010.
In the first of three features on media consumption habits, Campaign India asks professionals under 30 to tell us what they read, watch and listen to — and why. And yes, some of them do read Reader’s Digest. Bayiravi Mani, senior manager, Interactive AvenuesAge: 26Average time spent in a day on:
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