arte mediatech

Sep 29, 2025

Monsoon rains force brands to rethink festive advertising

As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first storytelling and contingency-led campaign planning.

Mar 05, 2025

Why humour in B2B advertising works

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

May 26, 2022

Hisense appoints Art-E Mediatech for its digital duties

Account won post a multi-agency pitch