May 31, 2024

Wildcraft targets explorers with its ‘Adventure ready’ campaign

It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit.

Apr 23, 2019

When luggage gives Virat Kohli access in a foreign land

Watch the film conceptualised by McCann here

Jun 09, 2016

Crusoe rides the spirit of adventure

Watch the ad film conceptualised by Black Swan here