aditya

Oct 03, 2024

Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi

The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.

Oct 01, 2024

Myntra's BFF campaign triples down on fun, fashion and memes

The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.

Sep 19, 2024

Love is respect: Virat Kohli champions equality, one small step at a time

Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.

Sep 06, 2024

More than a bike, EMotorad’s latest campaign is a heart-powered ride

The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.

Sep 02, 2024

Birla Estates teams up with Vicky Kaushal to demystify real estate

The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.

Jun 20, 2024

Aditya Birla Capital teams up with IOA for Paris Olympics 2024

Aditya Birla Capital will launch a cohesive marketing campaign featuring leading athletes who will be representing India in the Paris Olympics 2024