Publication in Sri Lanka urges citizens to #ShopResponsibly

Ceylon Today, a news publication in Sri Lanka, has published a campaign against panic buying.

 

Conceptualised by Ogilvy Sri Lanka, the brief was about curbing panic buying in Sri Lanka. Just like other parts of the world, Sri Lanka is seeing essentials and non-essentials getting wiped off supermarket shelves.

 

Ceylon Today's public service campaign for responsible shopping is titled ‘don’t be shelfish’. It follows the country being put on curfew till the end of the month. Consumers are getting small windows to head out and buy essentials.