News updates - week of 28 March

CupShup launches in Kolkata

CupShup, a full-service agency, has announced the launch of its new office in Kolkata. Nikshit Patani, vice president-growth, CupShup will be responsible for the overall operations and expansion of the Kolkata office. The agency aims to explore other Tier 2 cities in the coming quarter. CupShup is currently operational across Pune, Delhi, Mumbai, Chennai, Bengaluru, and Hyderabad. All these offices of the agency will function as independent business units.

EsportsXO appoints Dharma Media Consultants

EsportsXO has announced the appointment of Dharma Media Consultants as its public relations agency. With this mandate, the agency will oversee integrated communications, brand and corporate communications for the brand. In addition to handling media relations, Dharma Media Consultants will also be responsible for communications strategy, executing campaigns, and industry leadership positioning.