News updates: L’Oréal India brings back Lancôme

A weekly round-up of advertising, media and marketing news

Jun 28, 2022 07:16:00 AM | Gallery | Campaign India Team Share -

News updates: L’Oréal India brings back Lancôme

From left: Indrayudh Mitra and Archana Sudarsan

Hygiene Plus gets Advent PR

Advent PR has won the communications duties for Hygiene Plus. The agency will now organise, execute, and administer the brand’s communication plans. It will also help enhance Hygiene Plus’ market involvement, through strategic communication tools and techniques. The account win did not involve a multi-agency pitch and will be handled by Advent PR’s New Delhi office.

Social Panga appoints Indrayudh Mitra and Archana Sudarsan

Digital marketing agency, Social Panga, has appointed Indrayudh Mitra and Archana Sudarsan as senior creative director and creative director respectively. At the agency, Mitra will lead brand engagements with an integrated mandate involving BTL, digital and films, whereas Sudarsan is tasked with leading a creative team to focus on creative strategy, brand positioning and ad films.

Kapiva gets Jajabor Brand Consultancy

The homegrown D2C Ayurveda brand, Kapiva has announced the appointment of Jajabor Brand Consultancy as its integrated communications agency. With this mandate, the agency aims to curate growth-focused solutions for the brand's corporate reputation management. Furthermore, it will handle the brand's visibility and content strategy.

L’Oréal India brings back Lancôme

L’Oréal India has announced the comeback of its luxury beauty brand, Lancôme. With this revival, the brand aims to launch the Advanced Génifique Youth Activating Serum, Teint Idôle Ultra Wear Foundation, and La Vie Est Belle fragrance for the Indian market.