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The latest appointments and account wins from Ogilvy, Tata Starbucks, The Marcom Avenue, Kaizzen, SW Network, SGA PR, One Source, The Womb, Korra, Media Corridors, Communication Casa, Rediffusion, Havas Media Network India, Pepper Content, The News Broadcasters and Digital Association, 21N78E Creative Labs, Toaster, Approach Entertainment Group, iPlix Media, Dentsu Creative Isobar, Media.Monks India, Buffalo Soldiers, Pitchfork Partners and more in our weekly news roundup.
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StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.
The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
Why brands must stop performing for algorithms and start speaking to humans again