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The latest appointments and account wins from Ogilvy, Tata Starbucks, The Marcom Avenue, Kaizzen, SW Network, SGA PR, One Source, The Womb, Korra, Media Corridors, Communication Casa, Rediffusion, Havas Media Network India, Pepper Content, The News Broadcasters and Digital Association, 21N78E Creative Labs, Toaster, Approach Entertainment Group, iPlix Media, Dentsu Creative Isobar, Media.Monks India, Buffalo Soldiers, Pitchfork Partners and more in our weekly news roundup.
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Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.